Since its launch in 2005, Google Analytics has been a wisely used tool for learning more about websites. From the number of people visiting a site every day to the average age group of most visitors, there’s so much you can find out with this sophisticated tool.
However, in order to get the most out of the tool, the data must be accurate. Whether you’re a new or experienced user, the following 4 mistakes can prevent you from making the most of Google Analytics.
If you follow baseball you may have heard of baseball analytics (Moneyball incorporates this). Well, this type of method is in use in digital marketing as well.
Not filtering internal traffic
External traffic is what counts. Internal traffic doesn’t. Therefore, when you set up Analytics and start using it, make sure to filter the internal traffic. This will leave you with only the traffic that counts.
Incorrect use of urchin tracking module
The UTM parameter is added to URLs to help you track where the traffic is coming from. For example, if you are running more than one digital marketing campaign, separating the two URLs will help you distinguish the traffic and measure how each campaign is performing.
However, incorrect use of these parameters will skew your data. Using UTM parameters for internal traffic or not using them at all is the most common analytics mistakes made by businesses.
Not filtering spam traffic
Referral spam can pose a huge problem in Analytics. It puts unnecessary load on your server and slows down your site, and also skews all your data by sending a large number of meaningless traffic to the website.
Along with steps to block spammers, you must also filter out any spam traffic so that it doesn’t make your data inaccurate. Applying “Segment to Eliminate Spam Referrals” is the best way to accomplish this.
Not segmenting data
Website traffic can be segmented according to demographics, geography, age, and behavioral factors. If you aren’t segmenting the data, you are missing out on greater insights into your website traffic. Looking at these smaller categories and analyzing them properly is one of the key methods of digital marketing.
Google Analytics is the best tool to track and analyze your website traffic. MaxAudience helps you use Google Analytics to boost traffic, learn about your customer base, and attract more visitors.