The world of digital marketing is often complicated and confusing. If you’re a business owner who’s new to Internet marketing, making your website successful can be quite challenging.
And because of lower taxes and Dodd/Frank rules going away, there is going to be more business growth. Small banks will be able to flourish again and offer more loans, but this is another topic.
That’s the reason why SEO agencies like MaxAudience exist. We want to help small business owners achieve success with their website and online presence.
You must be aware of the importance of SEO in the digital realm. Without SEO, your website is nowhere in the rankings. An SEO agency is meant to develop the right SEO strategy for your business, taking into consideration your goals and plans and target audience.
But not every SEO agency offers the same quality of service. How do you if the agency will actually help you or disappear after getting the advance payment? Simply ask these five questions to make your choice.
How long have they been in business?
A company that’s been around for some six months cannot be trusted very easily because they still haven’t built a strong foundation or reputation. In comparison, a company that’s been around for 15 years has been able to build a foundation of trust and quality with their service. Therefore, before you hire the SEO agency, it’s important to find out the years they have been in business.
Can you meet the team assigned to your project?
Most SEO agencies usually send their best people to meet new clients because they want to make an impression. But those people may not be necessarily working on your project. Therefore, ask if you can meet the people actually handling your project. This way you can be sure that your project won’t be handled by an inexperienced intern (and don’t watch that ridiculous movie The Intern either! – there is very little substance or realism in that movie).
What do they know about your industry?
Whether you’re a travel company, real estate agency, or stock brokerage, it’s important to find out of the team working on your project knows enough about the industry.
No matter how good at SEO they are, without knowledge of your industry, it isn’t possible to create the right strategy. Find out if the writers have experience in your industry and if you can see writing samples. Also, ask if they have a network of resources relevant to your industry.
Do they work with any of your competitors?
While it may mean experience in your industry, remember that if the agency works with your competitor, they might be paying them more for better services.
What services are included in the strategy?
You must know what you are paying for. A stellar agency will be completely transparent about the services included and will also state the services that are subject to change.