Comparing and Contrasting the Top Social Media Platforms, Part II

In the last blog post, we looked at three of the top seven social media platforms, comparing and contrasting their strengths and weaknesses.  There are still four others, however, that you may want to consider using to give your brand a boost online.

The remaining four platforms are:

  1. YouTube
  2. LinkedIn
  3. Google+
  4. Pinterest

YouTube On a steady rise for quite some time now, YouTube has millions of regular users and has set itself apart from the rest for the social media platforms by focusing exclusively on video.  Video also happens to be one of the biggest tools for marketers right now.  There is no need for potential customers to follow you in order for them to discover your videos, which can mean a farther reach with each new piece of content.  Unfortunately, it can be difficult to get people to watch your videos through to the end, which means that each and every piece of shared content on this platform needs to engage the audience within the first few seconds.  It also tends to be an expensive platform, in that the creation of quality video is much more time consuming and costly than written content or photographs.

LinkedIn For B2B operations, especially, LinkedIn remains a powerhouse for marketing and networking purposes.  The audience is more limited on this site, and it hasn’t proven as effective for B2C companies.  It is also more difficult to properly target ads on this platform.

Google+ For SEO purposes, Google+ carries great weight for many marketers.  Obviously, being Google owned makes this a preferred social networking platform for the Google spiders being sent out to learn more about your company.  The social platform is also convenient for the fact that it integrates so nicely with other Google products, such as Gmail and Google Docs.  The downside is the fact that this platform never achieved the footing that it had been expected to capture.  It may simply be because it is too similar to Facebook, so people don’t feel the need to use both.  Less market share makes it less appealing for marketers.

Pinterest Some argue that this platform is on its way out.  It is clear that Instagram stole some of Pinterest’s thunder, but for certain industries, this platform still holds great value.  If you need evidence of this, just consider how many brides-to-be still visit Pinterest on a regular basis.  DIYers are also big fans.

Choosing the perfect platform for your company may not be possible.  Each has its pros and cons, but understanding the strengths and weaknesses of each can help you better select the one-, two-, or three platforms that will best serve your brand.


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