Blogging has been a major tool of marketers for several years now. This is not a new practice, but it is still one that leaves many people feeling overwhelmed and under-inspired. If you find it troubling trying to come up with a new topic for a blog post each week, then understand that you are not alone. This is a very common complaint, and among the top three reasons why most blogs fail. However, take a look at this list, before you allow your efforts to fizzle out. These are the most common types of blog posts, and by studying them, you may find it easier to craft your next piece.
- The “How-To” Tutorial This is a very common type of post and one that many beginners use regularly to build up their blogs. However, even well-established company blogs can benefit from the occasional how-to article, especially when introducing a new product, or when it is discovered that an existing product can be used in a different way.
- The Product Review If your industry depends upon another, then you might consider reviewing the products, services, and various brands within that supporting industry. This is a great way to build content, and develop a relationship with the suppliers you rely upon.
- The List If there is one particular type of blog post that has proven hugely successful over and over again, it is the list. If there is something, related to your industry, that will allow you to compile a list, then certainly take advantage. Including a list (or several) on your blog can really increase the likelihood of drawing in audiences. People like the easy reading nature of lists, especially when those lists provide worthwhile information.
- The Interview If you are running low on inspiring things to say about your brand, your services, and your product line, then consider using blog posts to establish relationships and to establish your brand as an industry expert. One of the greatest ways to do this, while drawing larger audiences, is to interview industry influencers on your blog.
- The Infographic Like lists, these are easy to read, and they can make attractive social media posts as well. So, find some interesting facts about your brand, your industry, or the products you sell, and then assemble an eye-appealing infographic for your blog.
- The Reaction Did you read something of interest lately? Use your blog as a platform to discuss what you learned and what it means to you and your brand. Make informative comments about the piece or add something more to the compiled facts. Always link back to the article that you read, in order to give credit to the author.
- The Case Study If you really want to sell your product or service, then provide examples of how they have made life easier or more enjoyable for others. This is the power of a case study.
- The Guest Blog When inspiration is at an all-time low, then hand over the reins, temporarily, and let someone else write a post for your blog. This is a good way to establish backlinks and a relationship with another person or brand.
- The Historical Account Finally, if you haven’t yet written a post about the history of your brand, of your company, of your founders, then do so. Historical accounts are of great interest to many people, including many investors.