Influencer Marketing: The Big Push in 2017

There will be a race taking place this year for Carlsbad influencer digital marketing.  If you haven’t started out of the gate just yet, you might want to do so very soon, or you could be left in the dust of your rivals.  This will be the year of influencer marketing, according to the experts, and we agree with the assessment.  Influencer marketing will play a big part in the online landscape in 2017.  That means that you should begin your efforts to take advantage of the trend. Benefits of Influencer Marketing This is a marketing method that has really gained traction on media platforms like Instagram, Youtube, Pinterest and Twitter.  Research has shown, over and over again, that people respond better to this type of marketing, because it has an organic feel that ads lack.  It can also be far more cost effective than other online advertising options.  Perhaps the greatest benefit is that the traffic led to your account, assuming you choose an influencer in your niche, will be people who are genuinely interested in what you do.  That makes them the potential customers of tomorrow.

The Roadblocks There are things that can stand in your way when you set out to try Carlsbad Influencer Digital Marketing.  First and foremost, you must have a goal in mind.  What are you hoping to achieve?  More engagement, better brand recognition, a positive impact on the bottom line?  The answer to the question will have an impact on how you approach influencer marketing.  The biggest road block, however, is impatience.  If you lose faith before giving this marketing method enough time to take hold, chances are you lose any audience you gained and reap nothing for the efforts.  It will take time for others to recognize your brand and to tie it to the type of useful, trustworthy content they crave.  You need to take time to interact and learn more about the new audience, so you can begin to become an influencer in your own right.

Finding Influencers in Your Niche You can pay for Carlsbad influencer digital marketing services, like Markerly.com, which will link you with the influencers in your niche.  Or, you can make the connections with the influencers on your own.  The decision is yours.  But, how do you find those influencers?  It takes a bit of online navigation skill, but the roadmap is there.  You just have to find the route and follow it back to the influencers who could greatly increase your online exposure.  Here are the steps to follow:

#1. Find someone who is creating content similar to yours that is getting a lot more attention online.  These posts may, in fact, be posted by accounts that are influencers in your niche.  Check out the profile page.  Look at the number of followers, but also at the interaction on past posts.  Tens- or hundreds of thousands of followers?  Most posts receiving thousands of interactions?

  • Answered yes: You have found an influencer. Congratulations!  No you just have to start a conversation and consider what you can offer in return for some help attracting attention to your content.
  • Answered no: This isn’t an influencer, move on to #2.

#2. The account doesn’t belong to an influencer, but there is a good chance that an influencer is helping bring exposure to the piece of content you first noticed.  Look at the accounts tagged, who is sharing the piece, etc.  This sort of investigation will eventually lead you to the profile page of someone who does have thousands upon thousands of interactions.  In which case, you can begin forging a relationship.

#3. It may take following multiple paths before you come across an account that belongs to an online influencer who is willing to assist in your efforts, but even if the deal isn’t forged with the first few, the interaction has value.  Networking always does.


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