Social Media Success for Small Business is 80% Dedication

Probably the most common complaint that we hear from companies regarding San Diego Social Media Marketing is “I just don’t have time to keep up with it.”  It does make sense.  Social media does take time, if you are going to do it right.  But, in many cases, the real issue is a lack of desire.  For those who have learned to appreciate the beauty of social media, it is not a chore or even a checklist item.  It is just something that has become a normal, and enjoyable part of every day.  The truth is that social marketing is only about 10% creative content and about 10% socialization.  The other 80% is dedication. Of the companies that have truly embraced San Diego Social Media Marketing, more than 90% agree that it is one of the most important aspects of their business success.  With more than 2.5 billion people using social media regularly around the world, it is easy to understand why these companies consider it an essential component of business.

So, why is your company having so much trouble?  Why does it feel like such a burden?

Perhaps the best way to answer these questions is to ask a few more:

How Often Do You Check in On Social Media? If you can’t give a real answer to this question because two weeks ago, you posted ten new pieces of content to your social accounts, but you haven’t found time to do so since, then the problem may be clearer than you believed.  Is this the trend?  Do your brand’s accounts often lay dormant for long spans of time?  It can be far more difficult to build a following on social media if you are not signing in- and posting consistently.  The meager successes also likely make it harder for you to feel inspired to participate on the platform.  And, so the spiral continues until a company decides to give up entirely on the account. This is where the dedication component comes into play.  You must set aside time every week, even every day to checking in, if you have any chance of building a real community around your brand.

How Do You Come Up with Ideas for New Content? Very often, it is not truly a lack of time to manage social media, but rather a lack of desire. Overcoming this can be as simple as learning new methods of coming up with content to post.  Ironically, some of the most inspiring sources of new content are found via social media, for many companies.  Next time you sign in, don’t post and run away.  Take time to really scroll through the feed.  Check out the trending hashtags on Twitter.  Read what your audience is saying about current headlines.  You may just find that you have much more to say than you thought you did.  This brings us to the next question…

What Do You Do When You Check in on San Diego Social Media Marketing? When you sign into your accounts (or sign into Hootsuite or one of the other social automation tools), what do you do?  If the answer involves only posting new content, then you are going to continue struggling to find your passion for social media.  Dedicate a set amount of time each day to just scrolling through the feeds on the various platforms, reading private messages, responding to posts that interest you and have relevancy to your brand.


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