Have You Saved Your Social Media Content?

If you are like most company owners, managers, or marketers operating in the business world today, then you have recognized the potential of San Diego Social Media Marketing.  Of course, that means that you likely spend a lot of time catering to your social accounts, creating content that is worthy of interaction and sharing.  It is no secret that building a social presence takes time, but what does seem to be a surprise to millions of users is that fact that it could all be taken away in a flash. It’s true.  Social accounts have been flagged and removed for small- or unintended offenses in the past.  If that happens, what happens to all of that excellent content that you have created?  What about all of those connections that you have formed? It is for this reason that it is highly suggested that you back your social content up on a hard drive.

Social Feed Content Chances are good that you aren’t going to save every post that you ever make, nor every comment made by others about your company.  It is a very good idea, however, to save those that could be used as testimonials.  This can obviously be accomplished by taking a screenshot.  Just be sure that you are saving it to a reliable storage system (i.e. an external hard drive).  There are also services like Open Screenshot that give the option of capturing an entire webpage.  You can use this as content for your social feeds or, for the sake of backing up content, you can save as a PDF.  It even allows you to blur out sensitive information, should you need to do that.  This is a great way to capture a running conversation that is taking place on your social feed, or to capture lists of followers that you don’t want to forget should you need to rebuild your social account.

Blog Posts Blog servers are just as susceptible to sudden shutdowns or glitches that cause your content to be removed.  Typically, it is recommended that you write your post on a software like Microsoft word, save it to your hard drive, then copy and paste to the server.  If you do that, you won’t lose the content all together, should the server give you problems.  Remember, though, having the file saved to Google Docs or other such cloud-based services is not the same as having it saved to a hard drive.

Social Videos There are various services, such as Facebook live, which allow you to video directly to the server, rather than having to upload a completed video.  Streaming live has proven a very effective marketing tool for many businesses.  However, it is, once again, very important to protect your content.  Be sure that you download the content and save a hard copy.  Always keep a copy of all internet based videos.  Don’t rely on the fact that you will be able to go to Facebook, your website, or YouTube to gain access to it forever.

The message here is quite simple – it is much better to be safe than to be sorry.


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