What is the Difference Between Blogging and Blogging for SEO?

Blogging started as a sort of public journal.  It was simply a way for people to get their personal thoughts and feelings in front of an audience.  It has, of course, transformed quite a bit through the years and is now often treated as more of a business tool than a journaling platform.  In large part, this is since businesses started to recognize the potential that existed in blogging.  Today, many San Diego SEO companies maintain a blog, making regular posts that are intended to draw an audience in, and hopefully encourage them to do business with the company behind the words. If you are blogging, or considering starting a San Diego SEO blog, then the very first question that you ask yourself should be ’why?’  If you are treating your blog as it was once meant to be – as a way to keep a public journal – then by all means write what you want, when you want, and how you want.   If, on the other hand, you are writing a blog because you were told that it would help with SEO, be sure that you understand the part that blogging plays in encouraging organic website traffic.

Keep Your Topics Local If you are operating a local business, then be sure your posts and the keywords you use in your post are locally-minded as well.  Using city names and related keywords.   However, be sure you are using these words and phrases in natural ways to avoid turning search engines and potential customers away.

Blog Often Search engines are looking for up to date information.  If you are not keeping your blog current, the search engines aren’t like to show it any love. It is a good idea to start every week with a brainstorming session.  Aim to create a list of ten possible blog titles for the week.  You may or may not write ten new blog posts, but at least, when it comes time to write, you won’t lack for inspiration.

Publish in a Timely Manner Whether you write ten blog posts on Sunday and nothing more for the rest of the week, or you write one post every other day, you will want to ensure that your content is regularly posted.  Many blog hosts allow you to schedule posts, so you can upload large numbers of them at a time, but make them available to the public on a set schedule.

Reward Your Blog Fans Repeat visitors should be the goal of your blogging efforts, because repeat visitors are more likely to check in (not just on your blog, but also on your website, which could lead to sales.  Furthermore, repeat visitors to the blog are likely to develop a sense of loyalty to your brand.  So, reward first time visitors by offering up special deals or promotions.  Encourage those individuals to share, comment-on, or otherwise engage with your blog post.  Offer up rewards for those who do.

Blogging for San Diego SEO sake is much different than simply blogging to let off steam, but you can enjoy success, if you take the time to approach it in the right way.


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