Don’t Be Overwhelmed By Social Data in the New Year

Whether you are brand new to digital marketing San Diego, or you have been in the game for a while now, we are willing to bet that you could benefit from a closer look at the data.  As social media presence, has grown, so too has the influence on day-to-day business life.  No one can deny the impact that social media is having these days.  We need only look to recent political events here and elsewhere to see the impact that this tool can have from a marketing standpoint. Your business can benefit from social media, but there is a science to it these days.  Not only have the providers changed their programs to make it harder to achieve organic reach, the platforms are also more inundated with users – both general users and business users – than ever before, which means that the competition for access to others’ feeds is intense.

With digital marketing San Diego now tapping into the budgets of most companies, there is a bigger push for marketers to show results.  Given this and the fact that it takes a bit of craftiness to reach your intended audience in an effective manner, marketers are placing even greater emphasis on data and social tools.

Much of this can be achieved with many of the same tools that we were talking about early in 2016.  However, before you turn to services like Buffer, Brandwatch, or Keyhole, you really must be clear about what you hope to achieve in 2017.

The biggest mistake that many digital marketing San Diego companies make when really delving into data collection is getting swamped down with too much information with too little meaning.  We’ve said it before and we’ll say it again… and again… and again, we all like watching the number of followers climb, but that number doesn’t necessarily tell us anything about our real performance online.

If your goal is to build a following – not just to increase your number of followers, but to create meaningful connections and leads online – then services like Buffer can be a great fit.  This offers to analysis your posts on platforms like Facebook and Twitter, to determine which are really garnering the most attention and interaction from your audience base.  With that, you can continue to craft content with a clear purpose in mind, knowing what your audience responds to and what they tend to overlook.

If you hope to establish true loyalty with customers, then you might consider services like AgoraPlus, which can tell you which members of your audience most frequently share your content.  It’ll also notify you when your pages or profiles have been mentioned on various platforms.

Data can be intimidating, but if you approach it with a clear objective, knowing exactly what you are looking for, you will find the tools that will make it easier than ever before to understand your niche.  Suddenly, 2017 begins to hold much greater promise.  Perhaps this will be the year for your company to become a social influencer.


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