Social Media Marketing: Having Realistic Expectations

Despite the fact that social media has been going strong for a decade now, Lead Generation Business is starting to realize its potential.If you are one of those, do not be worried.  It is not too late to benefit from these channels.  However, it is important to understand where the power of social media lies.  This should not be treated as the be-all-end-all of your marketing campaigns.  In fact, it should not even be the only source of your marketing campaigns online. Social media marketing can be very powerful.  It can do many things for your company, including:

  1. Increasing Brand Awareness and Loyalty
  2. Increase the Number of Visitors to Your Website
  3. Provide Another Direct Line of Communication with the Consumer

However, do not expect social media to be a magical tool.  It is not magic.  You must know how to wield this sword if you hope to carve out your niche market with it.  There are a couple of things about social media that you should be aware of:

  1. It is Easy to Unintentionally Showcase Company Weaknesses If you lack a strong customer service department, it will be made abundantly clear if your company begins to be active on social media. People are more apt to issue complaints in a public manner these days, and social media channels provide the perfect platform for doing so.  There are tools that can help you monitor what others are saying about you on social media and on other websites, so you can respond quickly, calmly, and in the most professional manner.  For instance, IceRocket can help you do instantaneous scans of specific keywords, terms and brand names on social platforms and blogs.
  2. Social Media Can Be Painfully Slow at the Start There is nothing worse than being very excited about something and then having to wait… and wait… and wait to see the desired results. However, it does take time to build a social presence.  It won’t happen overnight.  Avoid “buy follower” scams, which will provide no real value. Do seek out, follow, and interact with industry influencers, as this can help you build a followership faster.  You can find the influencers in your industry with the help of services like Little Bird.

Social media is not the marketing miracle that the Lead Generation Business wants it to be.  If you are just getting started on these platforms, then it will take time and energy to get yourself established and to build a worthwhile community.  However, if used in the right way, the Lead Generation Business can create widespread brand awareness and help you to earn real customer loyalty.


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