Sick of cold calling people who aren’t actually interested in your products and services? It’s much better if they come to you, right? After all, one study from OpenView Labs suggests it takes 18 calls to connect to a single buyer. Fortunately, with the right approach to online- and mobile marketing, it is possible to drive the traffic to you and increase inbound calls, so you don’t have to do as much cold calling.
Four Must-Have Tips to Create an Inbound Traffic Explosion
Ready to push those sales over the edge? Check out these four tips now.
- Be Sure That You Have a Mobile-Friendly, Optimized Website It sounds crazy in this day and age to tell people that they have to check the mobile-friendliness of their website, but there are still some out there that perform very poorly on mobile applications. Others may be user-friendly, but completely lack any visual appeal. You also have to continue your SEO efforts. Search engines can really drive a lot of people to your site, which can lead to inbound calls, but they have to be able to find you. With services like those provide by Moz, SEO becomes a lot less daunting.
- Don’t Be Afraid to Invest in Click-to-Call Ads Very often, mobile users are seeking quick solutions to their problems. If you have the solution and the customer sees an ad for your product with a convenient click-to-call button, the chances of receiving an inbound lead increase substantially. According to recent research, Click-to-call ads are expected to drive more than forty billion inbound calls this year.
- Be Active with Native Advertising Social Media has not died away as some might have predicted in the past. Instead, it has become a powerhouse that marketers cannot do without. You are no exception, and the introduction of native advertising, which puts the content right where the potential customer is, can really make a different for you company. These are not just seen on social feeds, but also in highly-shareable content on relevant topics, related to your product or service.
- Be Social We said it above, but we can’t say it enough – social media is a powerhouse that cannot be ignored. You should have active accounts on multiple platforms, preferably those where your niche market is most likely to be found. In addition to the ability to organically build a list of leads through social, there are many advertising possibilities, which have proven very fruitful. These are especially effective with mobile audiences.