The Key to Digital Marketing Success: Sell without Selling

Sales, marketing, Internet Marketing San Diego companies, and advertising professionals face one inescapable truth: people do not like to be sold to. At the same time, your success depends on your ability to sell people on your products, services, and differentiators. The question is how do you sell without selling, and advertise to people who despise ads?

Clearly Identify Your Target Audience. Not everyone wants what you have to offer. Great! Narrow down your messages to those who do. Using analytics, market research, surveys, and interviews, define your key customer segments. Knowing who they are is the first step in reaching them effectively with Internet Marketing San Diego.

Provide Value – Before They Buy. Today, people want value right from the start of any engagement with a brand. You can deliver with content. Develop content – articles, infographics, videos, guides, whitepapers, etc. – that educate, inform, and entertain them. Give them a little something for nothing, and engage them. Once you build that relationship, you can convert them to complete a traditional call to action or monetize select content.

Embrace Subtlety. When was the last time you saw a popup? There’s a good reason: filters abound. Ad blockers are great for business, if you happen to offer ad blockers. For everyone else, they can be a big obstacle. Get around it by placing your ads unobtrusively. For example, ads on the right side of Facebook walls do not interfere with perusing or posting but keywords help draw customers’ eyes.

Retarget. Get “almost-customers” or cart-abandoners back with ad retargeting. It’s not a typical “hard” sell because they have already expressed interest in your product or service. Rather, it’s more of a reminder that you’re still there, and that product is waiting to meet their needs.

No one likes to be sold to; but most people love to buy. The key is to ensure your presence in your audience’s lives is pleasant and positive rather than intrusive and nagging with Internet Marketing San Diego.


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