Social media can be an overwhelming term for some businesses, but with a proper plan in place, it becomes second nature for most people (and teams). Be sure that you treat this like you would a business plan, answering all of the questions that can help you plot your path to success.
- What is the age range of my intended audience?
- Men, women, or both?
- What does my average customer bring home as annual income?
- Have they earned college degrees? Masters? Doctorates?
- What industry do they work in?
- Which social media platform would they prefer?
- What is the struggle they contend with that I can solve?
- Can I create content that portrays empathy related to that struggle?
- What questions would my average customer have for me?
- What misconceptions might they have about this industry?
- How many blog posts can I really write per week? Per month?
- What sorts of giveaways, contests, or quizzes will apply to my customer?
- How many times per day can I afford to update social statuses
- What sort of budget do I have for paid advertising and promoted posts?
- How often will I check in to respond to questions, comments, & concerns?
- Which accounts can I follow that might improve my presence online?
- How many times per day should I retweet, tag others, or share posts?
- Are there any industry related groups active on social platforms?
- How often can I showcase my products without annoying followers?
- How many new accounts will I follow each week?
- What keywords can I use as effective hashtags?
- Are there industry related hashtags that I should be using?
- What sort of video would my customers want to watch?
- Which content on my website can I link back to from social posts?
- What questions can I ask that will encourage customers to interact?
