Making the Most of Social Media: Maximizing Actions with Each Channel

Perhaps the biggest mistake that Marketing Companies in Encinitas make when breaking into the social media frontier is assuming that all channels will operate in essentially the same way.  The truth is that the best social media influencers are those that can really recognize the strengths and weaknesses of each channel, so they make maximize user engagement and get them to take the brand’s desired action. The largest platform is Facebook, and it has many advantages in addition to the billion users.  The most notable of those is that there is no character or word limit.  You can feel free to get a point across without worrying about the length of the post.  Additionally, photos and videos are displayed well, with or without an abundance of text.  It’s a massive sharing hub, and the users are very willing to participate.   Provide insider views of your company and your brand, tips for using your products, or troubleshooting information to build a community around your Facebook page.

Twitter, on the other hand, is willing to offer you access to a large audience, but only if you can say what you need to say in a pitch-like style.  If you try to use the same approach for Twitter and Facebook, you are going to fail.  This is a site created for the sharing of news and commentary.  If you have a knack for being witty, this is the platform for you.  It’s also a great place to establish a company-specific hashtag, which can then be transitioned to other social platforms.

Instagram requires that you tell your story through a picture, and that unique approach to socializing has caused this social platform to soar.  It has enjoyed very quick and substantial growth, and will likely continue to do well in the coming years.  Share the photos of your company, your products, your services that can tell a story about who you are, what you do, and what matters most.  This is also a great place to get others to share photos of themselves using and enjoying your products.

Now this may sound like a lot of information and not everyone can do it all on every platform but we’ve found a trick to make it easy. The best Social Media Monitoring software we’ve found to date is Nuvi. Want to make your social media actionable and get the results your brand needs on multiple platforms INCLUDING Instagram?  A lot of different social media monitoring services do pretty well, but miss the mark on a couple platforms. We use Nuvi at MaxAudience to get results for our clients on all the major channels and it works very well.


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