Build Excitement about Your Event with Media Marketing

If your company has a big event coming up, then you know exactly how important for Marketing Companies in Del Mar it is to engage the audience and ensure participation when the event takes place.  You should have social marketing department closely involved with Marketing Companies in Del Mar in the planning, because media marketing can make or break your event these days. In the days and weeks leading up to the event, social media can be used to start a conversation about the event before it takes place.  However, you need to be clear, with yourself, about the objective of your social efforts.  Your approach, after all, would likely be very different if you wanted to increase the ticket sales to your upcoming show than if you wanted to get the vendors to talk about your brand on their social profiles.  Knowing what you hope to accomplish will help to drive your efforts in the right direction.

Based on your objective, you can begin to measure and access each new piece of content, each attempt to engage the audience.  Data analysis depends on knowing what you hope to achieve.  However, if you know what analytics to look at, then you can tweak and adapt your efforts to ensure that the message you post is helping you reach your intended goal.

Whatever your intentions may be, having an event-specific hashtag will prove worthwhile.  It makes it possible to keep all of the information about the event, and all of the chatter about it, consolidated.  Be sure that your hashtag is simple, easily read, unique to your organization, and meaningful to the event being hosted.

Be clear and upfront about which platforms you intend to use and monitor for event-related conversation.  You don’t want to miss out on the chatter about your very own event because the audience took to a platform that you happen to be absent from.

Schedule posts, but do so carefully.  While there are many tools that are wonderful time savers—allowing you to schedule your social media posts in advance – it is important to use them carefully.  For instance, if there is a last minute change to the schedule of the event, you don’t want to continue broadcasting the wrong information to those who might be planning to attend.

Create a buzz, using common sense as your guide, and you can enjoy greater success at your next event with Marketing Companies in Del Mar.


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