6 Rules for Social Media Recruiting in the Modern World

So, you want to hire a great new employee, who will fit in and help the company grow?  That sort of talent isn’t easy to find, but with the right approach, you can certainly reach your goal, and find a new team player who works well within your organization.

  1. Know Your Reputation The first step of the hiring process should not be the creation of a new job listing. Instead, you should be sure that you know exactly what any potential candidate will learn about your company online.  Employees and former employees can go on sites like Glassdoor and leave reviews of the organization, alerting to others to the benefits and the disadvantages of working for your company.  It might be necessary to take steps to improve your online reputation before you post the opening.
  2. Be Social Being active on social media is a great way to attract talent these days. You are competing for the best talent, so be sure that they know who you are and what you do.
  3. Get Current Employees Involved You social efforts will be boosted, significantly, if your employees assist you. They likely have their own accounts and they can write reviews, make video diaries, and take other such actions to give potential candidates a feel for what it’s like to work in your company.
  4. Understand the Balance of Soft- and Hard Skills Understand that the most qualified candidate is not always the one with the greatest number of years of experience, or the one with the best educational background. A person who would meld with your culture, willing to learn and grow with the company may just bring greater value to your organization.
  5. Be Prepared to Train Their willingness to accept it should be matched by your willingness to provide it.
  6. Forget the “Traditional Benefits Package” Just because one approach to hiring has worked for you for decades, doesn’t mean that it is going to work for you today. The new workforce has a different set of beliefs regarding the balance between work life and personal life.  The traditional benefits package isn’t going to be as appealing as it once was. Employee lounges, bulky PTO packages, and the opportunity to work from home are just some of the things that the new workforce is seeking.

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