We’ve said it before, and we’ll say it again: Twitter can be a very powerful business tool. However, this is a possibility, not a guarantee. If you aren’t going to treat it properly, the social media platform is going to provide very little return. Don’t make these common mistakes and you’ll be on the right track. #1. Being Too Long-Winded Twitter allows you 140 characters for each tweet, but that doesn’t mean that you should use all of those characters, unless, of course, you don’t want others to retweet you. It’s best to stick to 100 characters whenever possible. This gives others enough leeway to retweet- or add to your tweet. That means more engagement, which is the whole point.
#2. Failing to Check In You posted awesome content three days ago, and didn’t check back in until today. Suddenly, you realize that you missed questions and comments from five followers. Twitter is a social media, and in order to use it as it is intended, you have to be present to partake in the socialization. Set up Twitter alerts on your phone or computer if it helps, but be sure that you are there to respond within a reasonable amount of time.
#3. Missing Opportunities with New Followers Twitter sends you messages and raises alerts to let you know that you have new followers. Don’t ignore it! Take advantage and start a conversation with the person or entity that took the time to follow your account. Again, we remind you that Twitter is a social platform, which means that you should welcome the opportunity to socialize.
#4. Overdoing or Underdoing Retweets Retweeting shouldn’t be your entire strategy, but it should be part of it. It is a great way to call attention to a hot topic, and to give back to the audience members who have shared your content, but overdoing it can turn the rest of your audience off.
#5. Misusing Hashtags There are so many ways to misuse hashtags, such as misinterpreting the intention of a trending hashtag, making them too long, or overloading a tweet with too many hashtags. Be sure that you know how and when to use them to maximize the reach of your content.