There has been a good amount of chatter revolving around Google’s relatively new crack down on website SEO. One of the areas that seems to be under particular attack is guest blog posting. Of course, the search engine doesn’t set out to stop the practice of sharing thoughts on others’ websites, but rather wants to prevent questionable SEO practice. It can be great practice to welcome guest bloggers, and you shouldn’t allow this to deter you from doing so, but you should take it as a warning and do your due diligence to ensure that you are only posting worthwhile, quality content.
The first step to choosing the best guest blog posts is to weed out what you don’t want. It is a good idea to turn away content for the following reasons:
- Too Short: Blog posts that contain fewer than 300 words should be avoided. As a general rule, blog posts that are too short don’t offer enough value to the reader to make them worthwhile.
- Poor Spelling or Grammar: Don’t eat up your time correcting others’ guest posts. If the writer wasn’t responsible enough to have edited the post before submitting, then he or she isn’t likely someone you want to work with.
- All about Links: If it is immediately clear that the post has been written only for the purpose of gaining a link, then turn it down, especially if the links lead to pages unrelated to your industry.
Your responsibility extends beyond this initial filtering of proposed guest posts. You must ensure that the final product has been proofread by you or your trusted team. Proofreading means looking for proper wording, accurate information, and acceptable links.
Remember, anything that you post on your website has a direct impact on you and your organization. It can sway the opinion of your readers. And, ultimately, it can get you into trouble with Google. Accept guest posts responsibility and with your readers forever foremost in your mind.