The 10 Commandments of Social Media Marketing

Just because you use Facebook, Twitter and other forms of social media in your personal life, doesn’t mean you know how to use them for Digital Marketing San Diego. Social media is a vital piece of any marketing strategy, but there are some fundamental rules that must be followed when using them. To maximize your social media outreach efforts, follow the 10 Commandments of Digital Marketing San Diego.

  1. Thou shalt value quality over quantity. Anything you post on social media should be high quality and related to your brand. Don’t waste your viewers’ time by posting items that are irrelevant or boring, and avoid over-posting, which can result in brand fatigue.
  2. Thou shalt observe and listen. Don’t be afraid to check out what others in your industry are doing. What are they posting? What are they talking about? Spend some time browsing their accounts and seeing what others are discussing.
  3. Thou shalt develop focused content. Make sure that your content is not only reflective of your brand, but also that it is focused and relevant. Sure, you may know about a lot of different topics, but people aren’t as interested in a jack-of-all-trades as they are an expert in one area.
  4. Thou shalt post consistently. Don’t make the mistake of sporadic posting. Keep your accounts active, as lengthy periods of silence will drop you off people’s radar faster than you can say “follow me on Twitter.”
  5. Thou shalt share other content. Sharing content is sort of a “you scratch my back, I’ll scratch yours” deal. Take the time to share content that will also help promote your brand and your causes because a) it will boost your posting quality and frequency and b) it’ll make others more likely to share YOUR content.
  6. Thou shalt work to have thine own content shared. This goes along with Commandment V. Do everything you can to get your content shared, which will increase viewership and brand awareness. Develop amazing content and build your audience and you’ll be off to a great start.
  7. Thou shalt respond to comments. No one likes to be ignored, so if someone reaches out to you, take the time to respond. Not only will it help cement your brand in their mind, they’ll remember that you were the nice person who replied to their comment.
  8. Thou shalt build relationships. Again, this is hand-in-hand with the previous Commandment. The best companies strive to build solid relationships with their customer bases, so make this a top priority when you’re managing social media accounts.
  9. Thou shalt diversify. Don’t limit yourself to just one social media outlet. There are so many platforms out there, and if you really want to grow your viewership, you need to maintain a few different accounts.
  10. Thou shalt be patient. Social media marketing success doesn’t happen overnight. It takes time to develop a successful campaign in this area, so be patient, put forth great effort, and your Digital Marketing San Diego strategy should pay off!

Related Posts