Banner ads have been around since the dawn of the internet, and they serve as one of the essential pieces of any Marketing Companies in Carlsbad campaign. They won’t do you any good, though, if people aren’t clicking on them to head over to your site. If you want to improve your click-through rate, you need banners that are designed for effectiveness. Here are 4 steps to making your banner ads better:
- Define your purpose. What’s your reason for creating the banner? Is it to create conversions with a call-to-action feature, or maybe you’re simply interested in generating more brand awareness. Whatever the case, make sure your banner reflects your intentions.
- Simplify it. One of the most common mistakes people make when creating banner ads is trying to cram too much information in them. The result of this is a cluttered mess that not only is visually unappealing, but also distorts the core message. Go for a banner that is reflective of your brand, and keep it simple with clean lines and limited text. Make sure your message is clear and eliminate any unnecessary filler that will only distract the viewer and make them less likely to click.
- Think about the colors you use. There’s a psychology that must come into play with color choice, as colors and emotions are closely linked. The colors you use will evoke different responses in people, so make sure you are using colors that reflect your brand and the message you’re trying to deliver. For instance, red is a bold color that elicits excitement. While this will work for many retailers, it’s probably not the best choice for, say, a spa trying to promote massage services.
- Strong copy. Since the best banner ads are ones that contain fewer words, you need strong, direct copy that gets your message across clearly using the least amount of text. Carefully consider your word choice while keeping the goal and purpose of the ad in mind.