As a business, re engagement campaigns and connecting with your customers is one of the most important things you can do. Know what’s even more critical? Maintaining that relationship. But this is where things can get tricky. Once people have indicated an interest in your brand, you need to take certain steps to ensure that they don’t lose interest, which happens more often than most business owners would like to think. If you’ve found yourself in this position, here are 3 ways you can restructure your email campaign to reconnect and restore the relationship between you and your customer.
- Diversify your content – What sort of content are you including in your emails to your customers? Does it all look pretty much the same? If it does, then no wonder you’ve noticed a diminished response. People get bored when they see the same things over and over again, so mix up your content with something new. Try personalized messages or promo codes, or focus on some new products or developments within your brand.
- Take a look at your style – If all of your previous emails have been in HTML format with your brand as the sender, consider a new method that may be more attention-grabbing. Sometimes going with a simple, plain text email from a personalized sender (rather than your brand) can make an impact. Try this with a “check-in” style of email that asks for feedback. Something like, “We’ve noticed you haven’t opened our emails lately. Would you mind letting us know why so we can improve?” can open the lines of communication between you and your customers.
- Don’t flood their inbox – Sometimes a lack of response can be due to email fatigue. Plus, when they get an email from you every other day, it’s not exciting anymore. They know it’s coming, and if you’re offering the same stuff over and over again, then it’s REALLY not exciting. Consider putting the inactive folks on pause for awhile. Give them a break from your brand, and then come back at a later time with new, fresh information.