Sixteen Social Rules that Won’t Change in 2016

As the New Year quickly approaches, there are undoubtedly areas of your marketing approach that you will be revamping.  And, while the social media landscape is forever evolving, there are some truths that will continue to be counted as the utmost important in 2016.

  1. Regularity Matters It’s not enough to have a profile that you occasionally update. Social media is meant to be social, and you can’t do that effectively if you aren’t present.  Be there, be there often, and make your voice heard.
  2. Individuality Rules Don’t try to mimic the masses. Those who rule the social environment are those who are true to themselves.
  3. An Image is Worth 1,000 Words A picture has great value on social media. It catches the eye. It engages the viewer.  It tells a story, and it tells is quickly.
  4. Your Own Images are Worth More The only thing better than an image in your post is a picture unique to your brand. Take your own high-quality photos and make the most of them.
  5. Video Sells YouTube is quickly becoming a giant on the social front, but video has long been powerful, and it will continue to be so in the New Year.
  6. Profiles Must Be Connected All your social profiles should be linked to your website.
  7. Post What You Know Just as an author is told to write what he or she knows, you should post on the topics that interest you and on those which you have knowledge of.
  8. The Customer Comes First
  9. Data is the Treasure Chest In recent years, data collection has taken on a whole new meaning, and the importance of that collection and sorting process will continue long into the future.
  10. Proofread or Fail
  11. Do Unto Others as You Would Have Them Do Unto You If you want others to engage with your posts, to share your thoughts, then do so for them.
  12. Your Bio is the Digital First Impression The profile bio will continue to be important in the New Year. It is often what a person bases initial impressions upon.
  13. Timing Counts
  14. Personalization Builds Relationships The data previously mentioned will continue to play a significant role in business because it allows the company to learn about the consumer, so messages and recommendations can be personalized.
  15. He Who is Spread Too Thin Will Make the Smallest Splash While you want to reach your audience on as many platforms as possible, it is important to focus your efforts enough to be sure that your presence is consistent and impactful.
  16. Analysis is Essential Learn from your mistakes, always.

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