How to Create an Effective Infographic

Infographics are pretty commonplace these days, but they don’t always do what they’re intended to do. Sometimes they get the information across that they’re supposed, while others leave people looking at them and going, “huh?” If you need to create an infographic to rely important info to your clients, customers, colleagues, or anyone really, there’s a formula you need to follow. Do this, and  you’ll end up with a graphic that is informative (as it should be), understandable, and aesthetically pleasing.

  1. Start with an outline that includes the key ideas you want to communicate. Sequencing is important here, too, as your infographic will essentially be telling a story. Consider the order in which you want your viewers to process the information, and include it in your outline accordingly.
  2. Stick with the facts. People want information they can count on as true, so avoid assumptions or guess in your graphic. Include statistics and high quality sources – this is the foundation of the information you’re communicating, after all. Everything else is built on top of it, so make sure that what you’ve got is based in fact.
  3. Come up with a great title. A title is more or less your graphic’s headline, and some people forget that headlines carry a lot of weight. You need a title that is informative (but not too much) and will grab the attention of your viewers.
  4. Make it look good. If your design skills are as good as a toddler’s, it might be best to hand this part over to someone with a great sense of aesthetics. While you don’t want to overdo it with the visuals, you do want to add images and graphics that will support the information being conveyed. This also needs to be done in a way that is visually appealing and will make your infographic pop.
  5. Add the finishing touches. Don’t forget to include your web address on the infographic, so people can refer back to your URL if necessary. Also, make sure that people can share your graphic by including embed codes – the more viewers who see it, the better off you’ll be.

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