Finding the Balance Between Simple and ‘Information Overload’ on Social Media

Each day, over 27 million pieces of content are shared using social media. With numbers like these, it’s easy to see why some people can feel overloaded, and also why so many choose to ignore so much of what’s out there. This is why it’s crucial to keep your social media content simple, direct, and attention-grabbing. You don’t want to overwhelm your audience, and you certainly don’t want them to ignore what you have to say. Here’s how you can find the balance you need in social media to reach the most people possible. Step 1 – Determine your social media goals and target audience. Figure out what is driving you, and what you want the outcome to be. Whatever it is, make sure it aligns with your marketing strategy. You’ll also need to figure out who your audience is.  It won’t do any good to blast off a bunch of information with no idea on who you want it to reach. You need to know who your target market it, and you need to speak their language and use the social media platforms they use.

Step 2 – Choose the right medium. Speaking of social media platforms, you need to make sure you’re using the right one. If you’re trying to reach teens and young adults, for instance, it’s probably not wise to rely solely on Facebook for social media outreach. Instagram and Tumblr may be more useful in helping your reach that segment.

Step 3 – Make your message clear and memorable. Here’s where the simplicity factor comes in; keep your content to the point, and don’t try to fluff it up unnecessarily. Say what you want to say in as few words as possible. And please, whatever you do, don’t overdo it with the hashtags when you’re tweeting. Stick with hashtags that are relevant to your content, and include only a few. Your followers will thank you.


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