There was a rumor a few years back that email marketing was on its way out as a preferred form of communication. While there have certainly been a few additions to digital communication that have given email some competition, this form of interaction is by no means dying. In fact, it’s still a highly effective tool at reaching other professionals, potential clients, or whomever you’re targeting. Here are 3 tips for making your emails more effective so you can get the results you want:
- Even if you’re selling something, don’t get all sales-y. Twenty years ago, it was totally fine to approach prospective clients or customers with an extremely obvious sales pitch. It was even expected. Today, not so much. People in 2015 just aren’t interested in spending their time listening to you ramble on about all the perks of their product or service, so don’t do it. When you’re selling via email, get right to the point. Cut out any unnecessary tidbits, and use direct, fact-based statements that will grab the reader’s attention. Make it clear why your product/service is necessary or useful without relying on sales pitch lingo to do it.
- Keep it brief. No one wants to read a novella of an email, and they’re not going to. If your email is more than three or four paragraphs, chances are it’s going straight into the trash folder. Do what you can to prevent this by keeping your emails as short as possible. Pro tip: be sure to add something to personalize the communication, and remember to be genuine!
- Follow up as necessary. What happens when you send out an outreach email and then it’s followed by utter radio silence? Well, you wait a couple of days, possibly even a week, and then you send out another email. Don’t resend the same one – that will just make you look desperate and lazy – but do send out a shorter follow-up message. This is much more likely to grab people’s attention and make them think, “Hmmm…maybe I need to check this one out.”