Many people find the idea of managing a blog as well as multiple social media accounts to be overwhelming. So, if you are having trouble managing all of your content, relax and know that you are not alone. That being said, there are many ways that you can ease the burden on yourself. Change the Pacing One of the biggest mistakes that people make when starting blogs and social growth is that they get overzealous. In the beginning, it is new and exciting and it is easy to feel as though the world is conquerable. So, they establish a pace that is unrealistic in the long term, aiming to write a blog post once per day, or to post to all social accounts half a dozen times per day. Soon, they realize that this isn’t going to work. Instead of being swept under, take control of your content again, and set a more realistic pace for yourself. Recognize that this is not an all or nothing process, that you don’t have to quit just because you can’t keep up with the original plan.
Reduce the Workload Obviously, you don’t want to just drop an entire network that you have worked so hard to establish, but do take time to consider the efforts you have made. Look at the metrics and figure out what is working and what isn’t. This is the best way to whittle your list of to-dos down to a more manageable level.
Recruit Assistants If you simply can’t keep up with your content strategy, then look for help within the organization or outsource some of it. If you can come up with ideas for blog posts, but have trouble finding the time to write them, hire someone to manage the wording. If you aren’t able to sign into your social media accounts daily, then use an automation tool to schedule posts ahead of time or have a colleague collaborate with you.