When hashtags were first starting to pop up on social media platforms, a lot of people were skeptical, but the greatest marketers immediately recognized their potential worth. After all, the use of the right hashtag can lead thousands of people to your social profile, where they may become familiar with your brand, click through to your website, or follow your account. To maximize the worth of hashtags and photo tagging, though, there are a couple of things that you should keep in mind.
- Trends Matter
We can all appreciate individuality, and there was something cool about the kid who successfully avoided the trends without looking out of place, but we are not children and we are trying to appeal to the masses as marketers. So, don’t try to ignore the trends, embrace them. There are online tools that have made it increasingly simple to determine what topics are of the most interest to current social media users. Hashtagify.me is likely the most popular and definitely something to look into for your own company. If you can find trending hashtags and apply them to something your company does, then you can find real social success. However, do be sure that you understand the meaning behind the hashtag. Misuse of it could lead to unwanted attention, or even controversy.
- Use Keywords as Hashtags
While hashtags can certainly be overused, there is definite value in highlighting the intention of your post. Know the keywords that most directly relate to your industry and the search terms that are most likely to be used by your intended audience. These can become very powerful hashtags. Too many hashtags in a single post on sites like Twitter, Facebook, and LinkedIn, though, remain dangerous. On Instagram, photo tagging is normal, and you may be able to get away with more tags on a single post. As you gauge the success of each post, you will likely find the hashtags that are most worthwhile and then you can better determine how much is too much.