Are you considering hosting a webinar marketing campaign for customers, clients, or other such audiences? It is a great idea. When executed properly, webinars can drive large volumes of traffic to a company website, which, is turn, often leads to increase in sales. However, before you dive in to the process, consider these tips to ensure things go smoothly. Have a Plan Don’t start rolling until you know exactly what you hope to achieve in your webinar. Map things out with a sort of visual blueprint and build it outward from there. In this way, you will ensure that your message is organized, clear, and concise.
Avoid Tangents It is natural for human beings to let their thoughts wander. That is to say, you can easily fall into the trap of explaining something that is related to- but not essential to the intended message of your webinar. Doing so is dangerous. Webinars are meant to be clear cut, so have clear notes about what you intend to say, and avoid those tangents.
Don’t Overlook the Visual You would think that classroom presenters and teachers would be great candidates for webinar creation, but many find that it is difficult to make the transition, because in the classroom, there is more for the eye to take in. Therefore, it is important to keep the imagery continually changing during a webinar, whereas, in the classroom, a single slide can be used for several minutes of verbal presentation.
Be Sure the Audio is Clear The biggest mistake that people make when creating webinars is using subpar audio equipment. If you have ever listened to an audio book with a poor narrator, you fully understand the danger of doing this. When the piece is not pleasant to listen to, the audio inconsistencies become distractions and will often turn the listener off completely.
Make It Interactive Draw the audience in as much as possible. The best way to do that is to involve them in the process. Ask questions, host polls, or encourage comments, so the listener transitions from audience member to participant. That interaction can also lead the conversation to more public domain, such as social media.