The beauty of ecommerce is that all transactions are completed digitally, and that means that you can track every aspect of the sale. And, while there is certainly validity to the claim that there is too much data out there to be properly processed, if you know what to track and how to do it, you can know your consumer almost as well as she knows herself. If you aren’t doing a lot with data yet, then you should consider these methods of collection, which will make your journey into data processing a little smoother and a lot more profitable.
Sign in Through Social?
If you’ve gone to a website and been asked if you would like to sign in using your Facebook, Twitter, or Pinterest account, then you are familiar with one type of data collection (even if you didn’t really realize that that was why they were asking).
The social sign in tactic is brilliant. A person generally feels more secure signing in through an existing account, and they don’t have to remember additional IDs and passwords. The added benefit for your company, of course, is the fact that with that sign-in there comes a wealth of information. The best, of course, is Facebook, which will feed you more than a name and an email address. You will often learn the persons gender, age, race, location, relationship status, and even a list of things that he or she is interested in. If you find that people aren’t taking advantage with the ‘sign in with social’ option, then consider an incentive. The majority of users can be enticed, with a freebie, a coupon, or a discount, to sign in though their Facebook accounts.
Surveys and Quizzes
Surveys are the most common form of data collection, but there is also a negative stigma attached to surveys. People don’t always want to be bothered to fill them out, and they are hesitant to simply part with personal information. However, there are two tricks to make a person more willing to do so. The first is to make the survey simple. Not just short and to the point, but also making it very easily accessible. Put it right in front of them, rather than requiring them to sign in. The second trick is to present a survey as a quiz, which a person is willing to fill out for fun.