There was SEO, then there was local SEO. Unfortunately, many bigger brands haven’t bothered to pay close enough attention to local SEO. For some time now, it’s been regarded as something those who lobby for Small Business Saturday traffic should do, but larger brands can wholly ignore. If you’ve been on that boat for awhile, you may want to get off at the next dock. Almost any business can take advantage of the very real benefits this service has to offer, and it’s easier than you think. Why Bother?
Google has never made a real secret out of the fact that they like newer, smaller companies over larger brands. Brand history and authority matter, but Google knows that people want quick access to those popular new brands more than anything else, and often that’s the local businesses. Those locally focused updates that started with Pigeon are only going to keep coming out, so enhancing your local SEO efforts are the best way to stay on top of things now and in the future.
It’s actually pretty simple to enhance your local SEO efforts. Begin by making sure you have accurate business listings throughout the web. Go ahead and claim your business profile on the big sites like Yelp and TripAdvisor. Your name, address, and phone number need to be consistent on every single platform. One discrepancy could create a problem with your local authority ranking. From there, it’s just going to take some time to build content with a local flavor. Go for content that’s actually relevant to your location – local events, information, guest posts from local celebrities, and the like. Local reviews can help too. From an ongoing perspective, management is a must. Encourage people to post reviews of your business on sites like Yelp, and interact with those reviewers.
A little work now will help you start seeing unbeatable local SEO results in the weeks and months to come. To learn more about how we can help, contact us today.