Social Media Marketing Success: Breaking it Down

If you are one of those business owners or managers who have shied away from Digital Marketing La Jolla for the simple fact that you find it intimidating, now is the time to rethink the matter.  The good news is that there have been many before you to pave the way and learn the ins and outs, so you can get the insight without the steep learning curve.  So, let’s break Digital Marketing La Jolla down step-by-step.  With these tips, you can be on your way to a promising social presence. Write Your Social Plan Just as you were directed to come up with a cohesive business plan before you launched, you should do yourself the same favor before trying to navigate the social realm.  Lay out a road map, planning for the next two years, in six month intervals, for instance, so you know exactly what you want to achieve at each milestone.   Start small and know where you hope to be at the end of the two years.  For example:

First Six Months: You might dedicate the first six months to growing two social media platforms.  You can choose any two that you like, but know going forward that you are going to place all of your time allotted or socializing to these two platforms.   In six months’ time, with regular use, you can effectively make your presence known in two arenas.  However, if you make your goal too broad right out of the gate, you are likely to become overwhelmed and to fail before you’ve even made any progress.

Second Six Month Period: Grow the Blog.  Whether it is a Twitter Post, a photo for Instagram, or a new piece for the company blog, be sure that you are creating content that is engaging.  Take the time to do it right and your efforts will pay off.  Be sure you are creating content that has longevity, so when you move into new social platforms, you have material that is still relevant and shareable.

Third Six Month Period: Add two more social platforms and open up new lines of communication with potential consumers.

Fourth Six Month Period: Now is the time to tie together all of your previous efforts.  If you have been gauging your interactions throughout, then you will have a fairly good idea of what interests your target market.  Offer up valuable information, discounts, coupons, or other enticements to build a subscription list, and then use your knowledge of the consumer to start email marketing.

As you add new components, you will find that it is easier to maintain the existing pieces of the puzzle.

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