Mobile Analytics, By Apple

It’s official, the first companies are now being invited to take a peek at Apple’s approach to analytics. The tool was promised many months ago, but was only officially released, to a limited audience, yesterday. That access is granted by invitation only, but the massive tech company did reach out to developers, asking them to request a sneak preview of the much await analytics tool. In an age when marketers are constantly looking for better ways to gauge audience interaction, and at a time when mobile apps reign supreme, it only makes since that Apple would unleash its own measurement system. With any luck it will be highly user-friendly and informative.

What will this tool mean for the company that releases an app to the mobile market? Apple has announced that, among other valuations, App Analytics will demonstrate how customers are finding your app and how they use it. Engagement will be highlighted in the provided analytics.

The invite to apply for access was sent via Twitter private messages. We aren’t sure how many received that invite, but it was limited, and it was only an invite to apply. While, everyone will undoubtedly be able to benefit from this new tool by Apple, a majority of them will have to wait. The company has clearly stated that not everyone who requests an invite to the beta version will be granted access. Some reported already being granted access, but as of yesterday afternoon, there wasn’t any data displayed yet. You can expect a lot of information to start pouring from the previewers in the coming days.

This is still a learning phase for the company, which will likely provide a larger audience with a view of their offerings after the annual WWDC in June. The annual Worldwide Developers Conference will be held in San Francisco next month, June 8-12, and will provide the perfect platform for Apple to speak more candidly about this new analytics tool.


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