If you pay attention to tech news at all, then you have likely heard about the upcoming change to mobile ranking by Google. The company announced the change, suggesting that the roll-out will begin on April 21. Many were caught off guard by the announcement, but Google representatives reported that this will be a big change and they wanted to provide individuals and companies enough time to ensure their websites will meet the requirements. This is the first time that a new algorithm has been pre-announced, and much of that has to do with the drastic difference in approach to ranking. The biggest modification is the fact that this algorithm leaves little to no gray area. The website either meets the requirements of a mobile-friendly site, or it doesn’t.
To ensure that you don’t lose a great deal of ground in respect to your SEO and social marketing, you will want to verify, prior to the release date, that your website meets Google’s demands. The easiest way to do so is to pull out your mobile device and do a Google search for your website. If the results include the phrase ‘Mobile-friendly’ in gray text, then you have passed the test.
Not having luck with this method? Use the Google tool to test your mobile-friendliness. You can take the test by simply inputting your URL at https://www.google.com/webmasters/tools/mobile-friendly/.
If your website has failed the test, then consider how you can improve it. Google wants websites that avoid software not commonly available on mobile devices (i.e. Adobe Flash). It is also important to ensure that the text can easily be read on the screen, without the need for zooming in or scrolling side-to-side. Finally, check your links. Users must be able to easily click on links, without zooming and without hitting an unintended link. The screens are often small. Placing links too close together makes it difficult to navigate the site.