How Your Emotional IQ Impacts Social Marketing

While checking in on Twitter this morning, we came across an excellent article on Inc.com, which discussed how emotion plays a very essential part in personal- and professional growth. The antiquated belief that intelligence, or IQ, was the best predictor of whether or not a person would achieve great success is just that, outdated. There is clear evidence that suggests that a person doesn’t have to have a stellar IQ to have a career that is far above average. In fact, according to Inc.: When the concept of emotional intelligence was introduced to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70 percent of the time.

This article suggested that emotion was just as important, if not more so, than generalized intelligence. That ability to remain in a constant state of awareness of one’s own emotional state, to keep that in check, and to be able to react to the emotional state of others is paramount to success.

Many of the same attributes have proven to have great significance in social marketing as well: empathy, assertiveness, flexibility, and accountability, among others. The ability to present your company in a way that makes the consumer experience an emotional response greatly improves the likelihood that others will share your posts, click through to your site, and even purchase what you have to offer. Furthermore, understanding how to react when heated emotions related to your business appear in an online public forum can save your organization from a serious reputation blemish.

Inc.com did point out that emotional intelligence is something that can be improved.

As you train your brain by repeatedly practicing new emotionally intelligent behaviors, your brain builds the pathways needed to make them into habits. Before long, you begin responding to your surroundings with emotional intelligence without even having to think about it.

Understand the way that others react, emotionally to various stimuli, make use of that phenomenon, and you will further prove the fact that emotional IQ is catalyst for great success.


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