Are You Making the Most of Social Commerce?

If you are in the retail business, and you want to increase your online sales, then it likely isn’t enough to be drawing potential buyers to your website. While SEO will certainly play a big part in helping your web-based business, there is a lot more to the game on online retail sales today. One of the most frequently predicted trends for 2015 is the increase in social commerce. If there is one thing that business owners have learned in the recent past, it is that you don’t want to be behind the trend. It is best to take advantage of consumer’s habits before the various channels become flooded with the competition.

Twitter and Facebook have already been testing the buy buttons on their social network sites. For those who aren’t familiar, this is entirely different that the pay-per-click advertising, which redirects the consumer to the company website. Instead, it takes advantage of impulse buying habits of social network users, allowing them to buy right from the feed of their favorite social platforms.

Making use of such a service has three distinct advantages:

  1. Increase Brand Awareness Any time that you can get your brand name or logo in front of your intended audience, it is a wise investment. After all, exposure is the primary key to building brand awareness. When you can also highlight one or more of your best selling products within the social network feed, it ups the ante even more.
  2. Spread the Word By bringing your product line to the social feed, you provide the customer to share word with friends and colleagues very simply. They can view, buy, and share in less time it would take them to run to the vending machine.
  3. Reduce the Chances of Comparison Shopping Because this type of buying is based greatly on impulse, there is less chance that you will lose the sale to slow loading pages and product comparison. A person willing to make the purchase directly from the social network isn’t likely going to take the time to check out your competitor’s website.

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