Establishing a 2015 Email Marketing Strategy

If you are hoping to get more out of email marketing in the coming year, then you need to take steps to properly plan your strategy now. It’s not enough to throw out a few email newsletters or sales flyers here and there, with the expectation that it will cause a big boost to your sales figures. Chances are that it won’t. Instead, take a close look at what you have done in the past and how you can improve upon that. There are three areas that most companies can tweak to ensure better results in 2015.

  1. Creating Bigger Lists The more people that you reach out to, the more turn around you are likely to see with each emailed flyer. Therefore, part of your strategy should certainly be to collect more email addresses in the coming year. A call to action on your website – one that is not easily overlooked – is a great way to entice potential buyers to join your email list. In some cases, it could be worthwhile to require a consumer to input such information before granting access to the full site. However, weigh this option carefully, as it could also backfire – driving potential customers away.
  2. Goal Setting What do you want to achieve with the next email that you send to your customer base? There are many reasons to use email marketing – driving customers to the website, advertising new products, establishing a reputation, furthering brand recognition. You should know what your motivation is and focus your efforts and working toward that goal. When you do this, the message comes across much more clearly.

Rewarding the Click Give the recipient a reason to open the email, and a reason to click through to your site. Whether it is a ‘soon-to-expire sale’, a ‘ten percent off coupon’, or a ‘can’t-miss blog post’, there has to be a reward for clicking and it should be clearly stated. Otherwise, your email is very likely going to join hundreds of others in the trash bin, without ever having been read.


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