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Frequently Asked Questions
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To help answer your search engine marketing questions Maxaudience has compiled the following SEO FAQ list.
What does the acronym SEO stand for?
SEO means Search Engine optimization. In plain english it is the method used to make a website or blog more facile for search engines and their users. Put another way, SEO makes a website or blog easier to find.
What do I need to do to get my site listed on Google?
Google indexes and lists site axiomatically. Google's spider seeks sites out on the Internet to include in Google's search results. You can not pay Google for inclusion in search returns. But, you may buy a sponsored ad which will show up next to the main results. However, you can greatly improve your site's opportunity for inclusion by optimizing those site elements that Google rates. These elements include items such as link popularity, page rank and inbound links. Maxaudience is a firm that specializes in this type of optimization.
Why is my site or blog not in Google SERPS even though it is listed in MSN and Yahoo?
SERPS means search results page statistics. Sites that use SEO spam techniques to obtain high ranks in Google's search results get placed in Google's Sandbox. Usually, this quarantine is only for a short time. However, ongoing web page optimization as offered by Maxaudience will prevent sandboxing by Google.
Is search engine optimization dependant on link building?
Absolutely. Link building is when other sites place links, or allow you to place links, to your web site or blog. The more good links to your site is important for increasing the page rank of your site. All search engines, including Google, give great import to link prominence as one of most important standards in ranking a website.
I have heard of "one way" links and "reciprocal links" which is better and why?
If you are willing to pay for links, one way links give faster results and better results. A one way link is when you usually pay for placement of. However, you can choose where you want to link, thus making it easier to target your audience. Reciprocal links are where you link your web site from a web site that your site links to. There is no cost for reciprocal linking except for the great amount of time it takes. Poor selection of reciprocal links can also diminish your page ranking. The experts at Maxaudience can guide you in link strategy.
How often must I submit my site to Search Engines?
Only once. Repetitive submission after your site is indexed is a futile time waste. However, if you have edited the site, added additional content, changed an existing page(s), or modified any meta tags on your site you should resubmit it.
The previous FAQ mentioned meta tags. Do I need them? What are they?
Avoiding technical jargon, a meta tag is something written using HTML code. The tags help search engines in listing web sites. They are also important since the tags give the title, description and keywords for every page of your site. Good tags (descriptors) help your site achieve higher rankings.
Why should I hire Maxaudience to help with my SEO strategy?
Hiring Maxaudience to implement and monitor your internet advertising strategy allows you to concentrate on what you do best - selling your goods and/or services. Do you really have the time and knowledge to do:
* Content development and Content Writing
* Website development services
* Internet Marketing Services
* Keyword research
* Search Engine Optimization Services
