We recently read a high-profile article about a small tech firm that was intended to touch on the topic of talent recruiting. This is a hot topic right now, for good reason. There are many indicators suggesting that the economy has finally rebounded from the massive recession that we suffered. Unemployment numbers are falling, market surveys suggest that workers and business owners are feeling more confident and are willing to take bigger financial risks. All of this is wonderful news, but it also means that the hiring trends are shifting. As the economy improves, small businesses are making the biggest push, hiring in larger numbers than we’ve seen in years. All of the hiring means that you are going to face fierce competition when trying to attract the best of the available talent.
There are so many avenues that your marketing efforts can take these days. With so many people carrying the internet with them, literally in the palm of their hands, certain mobile marketing is winning a great deal of attention. There is good reason to focus much of your efforts in that direction. People do everything with their phones these days – they search, surf, navigation, shop, and so much more. Therefore, it makes sense that the handheld devices provide the most direct form of communication between your business and the potential customer.
If you are a wise business owner, then you have already established a business plan, which you readdress every year. Combined with this information, the financial figures of the year prior, and a list of the outstanding projects not yet completed, you can generally determine how much your company will have to spend on marketing in the year to come. However, a marketing budget is rather broad. There are many areas that will be blanketed by that term, including content marketing.
Live video via social media is still a relatively new phenomenon, but great ideas don’t take as long to gain widespread appeal as they once did. So, while it may still be in its infancy, live video has already become a large part of the marketing strategy of many successful companies.
There are many companies that you can look to as examples of live video marketing done well. Perhaps one of the most notable is Buzzfeed. The company doesn’t sell anything. There is no new product or service to be highlighted in a live video feed. What the company does, though, is create content. And, they do a great job of it, earning a very healthy profit margin on an annual basis because advertisers are willing to pay handsomely to appear alongside (or within) Buzzfeed content. That includes live video. So, why has the company been so successful with live video? How as they attracting over half a million views during these live feeds? They know what their audience wants, and in many cases, that is just something to entertain them. This is the reason why Buzzfeed made big money with a live video of two people cutting a watermelon in half with rubber bands.
A look through the major elements of any great online marketing approach will reveal focus on four things this year:
- Email marketing This remains the top most effective way to generate new sales, far exceeding social media marketing in that sense. Increased effort is being made to make the emailed messages an essential extension of the website, with links to pertinent information and, of course, the product pages being advertised.
- Social media marketing Despite predictions otherwise, social media was not a passing trend, but rather has taken on a life of its own. With billions of users, social media remains a very powerful marketing tool, and a method of reaching out directly to prospective customers.
It is a new buzz word among business professionals, and particularly marketers. Influencer marketing is becoming a major trend, and one that shouldn’t be ignored, for it can be an extremely powerful tool to add to your arsenal. That said, it is not always easy to initiate an influence campaign. After all, you must convince a social influencer to support your brand. However, before you get to that point, there are a few other things that you should be considering.
If you are trying to boost your SEO efforts, you might want to turn to your current- and previous customers. The search engine algorithms do not work the same way that they once did. The growth and popularity of social media ensured that they could not simply rely on backlinks and keywords any longer. Now, there is much more emphasis on sharing and reviews.
It’s not just Google, Yahoo, and Bing looking for those little yellow stars either. Potential customers have a wealth of information at their fingertips these days, and they use it. Most people admit that, before they make a big purchase or before trying a new service, they will first read what others must say about it.
So, you’ve made some horrible error, your best-selling product has been recalled, or there is a viral attack on your brand happening online. Unfortunately, these things do happen and, even with the most careful planning, it can be nearly impossible to be prepared for such an event. Once the immense shock has worn off, it’s time to take action. In order to do that, you’re going to likely need a bit of help, and these services are certainly among those worth careful consideration:
Social media is a powerful force, and one that is not going away any time soon. As we watch yet another of the social platforms enter public trading, it is obvious that people are still head-over-heels in love with online socialization. And that is tremendously good news for companies prepared to make the most of it. If your company continues to falter, trying to find the income potential in these massive arenas, consider the following tips for making more of Facebook.
It is not dead.
If you are among those of the belief that email marketing no longer holds value to companies, large and small, then you are missing out on great opportunity for growth. There is absolutely no proof that email marketing is dying. The opposite is true, in fact. This is a marketing platform that holds increased possibility thanks to the improvements in technology and the continual introductions of software made to make such process easier and more efficient.
If you fell behind the curve with social media, and you are just now building your business presence online, trying to gain ground on the competition, then you want to avoid the mistakes that could set you back. In fact, the missteps mentioned below could be just as devastating to a well-established company that has been active on social media for years. However, they are likely to recover more quickly than the lesser-known brands.
There will be a race taking place this year. If you haven’t started out of the gate just yet, you might want to do so very soon, or you could be left in the dust of your rivals. This will be the year of influencer marketing, according to the experts, and we agree with the assessment. Influencer marketing will play a big part in the online landscape in 2017. That means that you should begin your efforts to take advantage of the trend.